COOP ITALIA
YEAR
2014 – 2017
SERVICE
- Platforms
TAG
- DesktopMate®
Redesigning the Mobile Experience
Build customer loyalty, providing an innovative service and profiled and geolocated information. To satisfy this need, iCoop was born, a web & mobile platform that allows Coop Italia and its associated Cooperatives to manage and diversify the contents of a single app, which is set up according to the user’s profile, position and choices.
DesktopMate
iCoop has been developed with the proprietary technology DesktopMate®, a powerful management system that, through a Web console, allows: the brand to manage functions and contents common to the entire territory served, the point of sale to manage functions and contents that are specific for its own territory and its consumers.
Mobile & Proximity Marketing
at the services of GDO
BASIC FUNCTIONALITIES
Login through social media
View sales points and schedules
View promos
Manage shopping list
View the rewards catalog
View loyalty card data
Access webview services
Integrate existing apps
ADDITIONAL FUNCTIONALITIES
Self scanning through both barcode scanning and NFC technology
Shopping list integrated with self scanning
RadioCoop showing the offers of the point of sale
Video instructions for the app made by RadioCoop
A privileged entry into the Coop world
Through iCoop it will be possible to access to two other applications realized by Softec: Coop Origini and Primo Diario Crescendo. The first one is a mobile app created to integrate the “Origini Trasparenti” campaign, linked to the tracking of products on the shelves. The second is a digital diary, where you can annotate, upload videos and photos of your children’s early years, organized in special moments to remember.