The digital transformation of a company stands through the re-design of the customer experience. Redesigning the brand ecosystem, developing new touchpoints and new interaction procedures it’s the heart of what we do.
The physical location activated by digital tools will be able to offer personalised experiences, which will continue online, reactivating the purchasing cycle
The number of touchpoints keeps growing, while channels and devices keep creating fragmented, not so relevant but very expensive, digital ecosystems. In this context, Softec proposes a planning method focused on the real needs and requirements of the final costumer.
A method based on “Design Thinking” and “Human Centered Design” which builds and develops the entire “brand ecosystem”, building new relationships and interaction models with the final customer through a deep study of all the Customer Experience’s steps.
Relying on a long experience of digital services and interfaces design and thanks to a Data Intelligence proprietary platform, Softec is able to connect the physical and the digital by creating a continuum experience, supporting Brands and Retailers in building efficient buying paths in the digital and physical sale points, in order to deliver a real business value.
Human Centered Design
Data Driven Marketing
We connect data and insights to converge all tactical actions towards a mutual strategy, combining technology, contents and media into a highly impactful project that constantly enhances ROI.
We build intelligent and connected digital tools that allow customers to be informed, interact, buy, participate and live a more and more personal and relevant experience with brand and product.