- Experience design
- Strategic technology
- Content Strategy
- Content Website
- Digital Strategy
- UX Design
- Visual Design
Life & Business Enabler / New Corporate Web-Site
Brief and goals
In conjunction with its transformation from a cooperative to Spa, Volksbank-Banca Popolare dell’Alto Adige turned to Softec with the aim of being supported to renew its online presence and to illustrate its commitment to helping customers, private individuals and companies, to carry out their projects.
The new website, developed in two languages (Italian and German), was created through Liferay Portal, a Digital Experience Platform based on Java and open source technology. Thanks to the “Mobile First” design, the website is completely responsive, accessible from any device.
Following an activity of Analysis and Definition of business and communication objectives, as part of a Design Thinking process, Softec involved the Volksbank Team Multichannel in a Co-Design workshop, to bring out the real needs and all possible solutions: a 360 ° human-centred approach.
With a user-centred approach at all levels, from the content organization to the tone of voice, the new website, designed by Softec, assigns the role of Life & Business Enabler to Volksbank, able to relate and narrate business, projects and passions of all its stakeholders.
CONTENT STRATEGY AND CORPORATE & BRAND STORYTELLING
Creation of a new content strategy consistent with the values and objectives of Volksbank and creation of high value-added content with a distinctive tone of voice.
INFORMATION ARCHITECTURE & USER EXPERIENCE
Reorganization of information architecture and content rationalization.
Implementation of a new CMS (Liferay 7) for the management of functional content by publishers. This CMS is also characterized by a SEO friendly structure and is optimized to meet the needs of users on the move.
Creation of a search engine dedicated to real estate auctions.
Design and implementation of a store locator dedicated to all Volksbank bank branches, integrated with Google Maps.
Design and implementation of a complex contact tool, always present while browsing the site, which favours the direct relationship between the prospect/customers and the bank. This tool allows the bank to:
- Always stay in touch with prospects and customers
- Collecting information on its users and profiling them ensuring a continuous improvement of the bank’s unique selling proposition
- Predict future integration with marketing automation platforms.