CLIENT
Volksbank – Banca popolare dell’Alto Adige
YEAR

2017

SERVICE
  • Experience design
  • Strategic technology
TAG
  • Content Strategy
  • Content Website
  • Digital Strategy
  • SEO
  • Storytelling
  • UX Design
  • Visual Design

Life & Business Enabler / New Corporate Web-Site

Brief and goals

In conjunction with its transformation from a cooperative to Spa, Volksbank-Banca Popolare dell’Alto Adige turned to Softec with the aim of being supported to renew its online presence and to illustrate its commitment to helping customers, private individuals and companies, to carry out their projects.

The project

The new website, developed in two languages (Italian and German), was created through Liferay Portal, a Digital Experience Platform based on Java and open source technology. Thanks to the “Mobile First” design, the website is completely responsive, accessible from any device.

Methodology and

Design Process

Following an activity of Analysis and Definition of business and communication objectives, as part of a Design Thinking process, Softec involved the Volksbank Team Multichannel in a Co-Design workshop, to bring out the real needs and all possible solutions: a 360 ° human-centred approach.

DISCOVER THE METHODOLOGY
The approach

Human

Centered

Design

With a user-centred approach at all levels, from the content organization to the tone of voice, the new website, designed by Softec, assigns the role of Life & Business Enabler to Volksbank, able to relate and narrate business, projects and passions of all its stakeholders.

CONTENT STRATEGY AND CORPORATE & BRAND STORYTELLING

Creation of a new content strategy consistent with the values and objectives of Volksbank and creation of high value-added content with a distinctive tone of voice.

INFORMATION ARCHITECTURE & USER EXPERIENCE

Reorganization of information architecture and content rationalization.

CMS

Implementation of a new CMS (Liferay 7) for the management of functional content by publishers. This CMS is also characterized by a SEO friendly structure and is optimized to meet the needs of users on the move.

The main

website functions

SEARCH ENGINE

Creation of a search engine dedicated to real estate auctions.

store locator  

Design and implementation of a store locator dedicated to all Volksbank bank branches, integrated with Google Maps.

CONTACT TOOLS

Design and implementation of a complex contact tool, always present while browsing the site, which favours the direct relationship between the prospect/customers and the bank. This tool allows the bank to:

  • Always stay in touch with prospects and customers
  • Collecting information on its users and profiling them ensuring a continuous improvement of the bank’s unique selling proposition
  • Predict future integration with marketing automation platforms.
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