Prysmian Group
YEAR
2018
SERVICE
- Experience Design
TAG
Chatbot
UX/UI
AI
IT Development
Chatbot and AI are transforming internal communication
Brief and goals
Prysmian Group, world leader in the energy and telecom cable systems industry, involved Softec in the development of “a virtual assistant” integrated in the Group’s intranet in order to simplify the company’s communication towards 30.000 Prysmian and General Cable employees in the field of HR, IT and communication.
It’s called Blu Bot and it has just marked a further milestone in Prysmian Group’s journey into Digital Transformation. A transformation that, in the last two years, has faced a great strengthening of the digital identity of the core business and has made internal communication more effective, relevant and fast.
Chatbot and AI: design, development and integration
The Blu Bot chatbot, built in just 6 weeks, was created through Softec’s Digital Transformation skills and Conversate‘s Artificial Intelligence. The fast release of the tool was also driven by the strong collaboration of Prysmian and General Cable’s employees that tested Blu Bot, conversing with the chatbot 24 hours a day from different continents. This allowed the chatbot to learn and quickly improve its knowledge, becoming operational in record time.
Application area
Softec supported Prysmian Group both in operational terms, by designing, developing and integrating the chatbot and in the coordination of strategic partners and internal stakeholders.
CREATION OF AN INTRANET HUB
As a first step towards internal communication integration among Prysmian and General Cable’s employees, Softec created a hub page where it was possible to share useful information and documents on the subject of HR, IT and Communication.
PROJECT TEAM COORDINATION
Softec coordinated the actors involved in the different phases of the interface integration and in the definition and writing of the chatbot’s script.
CHATBOT DESIGN AND INTEGRATION
Softec designed the chatbot’s graphical interface and integrated the conversational search engine into the Prysmian Group and General Cable’s Intranet Hub.
STRATEGIC ANALYSIS OF CONTENTS
Softec supported Prysmian in the analysis of the employees’ interactions with the chatbot in the testing phase, with the goal of defining the most strategic contents for each topic.
30000
employees
5
continents
25
R&D centres
5404
total interactions with Blu Bot