CLIENT
PORSCHE
YEAR

2014

SERVICE
  • Experience Design
  • Strategic Technology
TAG
  • Connected Cars
  • IOT
  • Service Design

The First Connected Car

To support the launch of the Porsche Panamera S E-Hybrid, the motor home chose Softec and Cobra Telematics to develop a digital tool able to meet the requirements of a really demanding premium target, providing a great performance to the driving experience of a high-level car.

One of the first projects on vehicles intelligent solutions was born thanks to the Internet of Things (IoT). Supporting drivers’ lives being more confortable, easy and safety, amid a smarter mobility solution.

Porsche UX Design

Connect App

After an in-depth analysis on targets’ needs, it was created a Design Strategy focused on creating a new and augmented emotional bond with the sport car. Through an IoT app, the Panamera’s owner is able to manage, set and check several parameters remotely.

https://www.youtube.com/watch?v=Vt9rRp_vQAU

Human Centered

Design

A complete understanding of targets’ needs and behaviours, has allowed foreseeing the technology towards a series of relevant functionalities connected with both lifestyles and habits of the Porsche target.

LOCATE YOUR CAR

To locate the car on a map, calculate the distance and the fastest way to reach it (Find My Car).

TO SET SPEED AND GEOGRAPHIC AREA LIMIT

Possibility to lock the engine, making it impossible to ignite the car without firstly unlocking this option from the phone (Security).

CHECK THE BATTERY CHARGE STATUS

Possibility of programming in advance the initiation of the recharge (E-Mobility).

REMOTE MANAGEMENT AND CONTROL

Ability to monitor and manage remotely configured parameters, by setting an alert if the car exceeds a certain speed or if it comes in close proximity to a speed limit detector or in case of a change in the pathway.

"Over the course of five years, the number of "connected" cars around the world will rise from 11.4% to 60% and computers will play a key role in the evolution of our driving habits”

ABI Research

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