CLIENT
JANSSEN PHARMACEUTICAL COMPANIES OF JOHNSON&JOHNSON
YEAR

2016-2017

SERVICE
  • Strategic Technology
  • Experience Design
TAG
  • Customer Experience Design
  • Robotics

A New Event Experience

Brief and goals

Turning medical congresses into an innovative and engaging experience for professionals in the sector: this is the brief with which the pharmaceutical company Janssen, part of the Johnson & Johnson Group, present in 150 countries, has hired Softec.

Pepper’s role

Located at the entrance of the Janssen stand, Pepper detects the presence of the people approaching him and starts engaging them. Softec has developed 3 Customer Journeys, corresponding to as many mix of dialogues and gestures, which are activated by interactions and interlocutor responses.

MEET PEPPER
WELCOME

Pepper welcomes guests, gathers information on their knowledge and expertise of the company and invites them to go deeper.

ENTERTAINMENT

Pepper offers a moment of fun, asking doctors to take a selfie with him to remember the day.

ENGAGEMENT

Each participant is invited to answer to a short survey about the theme of the congress and to register to the Janssen Pro portal.

An ambitious challenge

Engage the doctors attending the conferences through a personalized experience, profile them and generate new contacts.

THE PILOT EVENT

“TREAT TO TARGET: IBD and beyond” Congress – 10th-11th November 2016 – Lido di Camaiore (LU) ITALY

THE TARGET

Sector doctors, specialized in auto-immune diseases. IBD: Inflammatory Bowel Disease.

180

gastroenterologists specialized in IBD

65

total interactions with Pepper

34

selfies taken

37

surveys carried out

Special Guest

Pepper will be present in all Janssen events scheduled for 2017. His functions will be customized, basing on the characteristics of each single conference.

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