CLIENT
FRATELLI CARLI
YEAR

2015-2017

SERVICE
  • Experience Design
  • Vertical Modules
TAG
  • Content Strategy
  • Social Media Strategy
  • Community Management & Social Caring
  • Visual Design
  • SEO

Digital Transformation & Customer Experience

Brief and goals

Start a Digital Transformation process to develop new models of relation and interaction with consumers, taking advantage of technology as a business lever and loyalty.

Renew the online presence in Italy, USA, Germany, Austria, Switzerland and France with a focus on the creative and technological assessment of all touchpoints of the ecosystem, aiming at increasing traffic to the website hosting the e-commerce platform.

Add value to the CRM & Social CRM through a refocused media strategy on customers and prospects Data and Insights with a planning based on a mix of technology, content and efficient distribution.

Data Driven Marketing

F.lli Carli is approaching the Digital Revolution through a determined Digital Transformation strategy. The “consultancy in action” model that Softec is carrying out with the company involves the design and gradual implementation of a Data driven strategy, which can start from the development of the creative concept, passing from the declination of creativity up to their efficient online distribution. Each cluster of customers or prospects is therefore effectively intercepted by the correct message, through the most appropriate media channel and at the right moment.

Online Visibility

Keyword Advertising campaigns have been planned to consolidate and improve the visibility of products, promotions and branding, and a site optimization activity to improve indexing on search engines.

From the Social Journey

to Social Positioning

Softec has also repositioned the brand on social media, in particular on Facebook in Italy and the US, with a weekly editorial plan supported by a social adv plan, Community Management and a Social Customer Care activity.

The whole digital and social strategy is monitored through a continuous activity of Web Monitoring and Social Listening, to ensure maximum consistency with business, branding and engagement goals.

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