CLIENT
DEWA
YEAR

2016

SERVICE

Strategic Technology
Experience Design

TAG

Customer Experience Design
Physical Digital Integration
Robotics
Service Architecture

Enhance Digical Transformation

Brief and goals

Supporting Dubai governative society’s DEWA (Dubai Electricity and Water Authority) in enhancing customer happiness through innovation.
Softec / YAS Digital Media aim at going beyond the standard customer journey, offering to prospects and customers a unique experience, simultaneously digital and physical. The strategic role is played by Pepper, the first humanoid robot: with his empathy and humanity, he is able to build a distinctive relation with the people around him and the surrounding space.
Placed as digical touchpoint into a number of stores, he is not just a digital service provider, but also puts people at their ease in order to increase the excellence of services, making Dubai the smartest and happiest city in the world.

Everything Connected

What makes the project utterly innovative from a technological point of view is the integration of Orchestra, the cloud-based platform, with Rammas, the cognitive service platform based on Microsoft Azure, which is already available 24/7 to reply to users’ inquiries on DEWA’s website, mobile app, and Facebook page.
Investing in smart service, AI, robotics, Internet of Things, Big Data and cloud computing, Dubai’s goal is to become a leader in shaping the future not only through innovation but also sustainability and ecology. In this scenario, Softec/Yas Digital Media play a key role.

Energy and efficiency keeping pace with innovation

Pepper engages people to interact in order to enhance customers’ experience in clean energy, energy efficiency, energy and water conservation as well as presenting innovative initiatives that contribute to customer happiness.

WELCOMES AND ASSISTS CUSTOMERS

approaching them in an entertaining and informative way.

IMPROVES CUSTOMER SATISFACTION

concerning clean energy, energy efficiency, energy and water conservation, along with a the Fourth Industrial Revolution process.

CARES ABOUT CUSTOMERS

Pepper listens and answers’ to all customers’ questions and needs.

MEASURES CUSTOMER SATISFACTION

with a short questionnaire whose results are integrated into the Dubai Happiness Meter, a digital tool of Dubai Government to measure happiness in the Emirates.

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