AEROPORTO DI BOLOGNA
Customer Experience Design
Physical Digital Integration
Redesigning the Travelling Experience
Brief and goals
How to make a person’s journey unique, relaxed and entertaining?
Softec has supported Aeroporto Guglielmo Marconi di Bologna in the digital transformation process, taking advantage of innovation technology in order to improve everyone’s travelling experience.
Passengers’ journey paths are guided by Pepper, the first humanoid robot in service at an Italian Airport.
Thanks to the integration with ioT Orchestra Robotics BMS proprietary platform, Pepper is able to adapt to different profiles: departing and arriving passengers, escorts or airport personnel.
Which place are you going to visit?
Pepper’s integrated AI & IoT enables to understand people’s emotions and establish a unique dialogue with everyone around. This is strategic to open infinite possibilities of interactions.
An extraordinary Passenger Experience
Positioned in front of the Info Point at the Check-in Area, Pepper engages with passengers, interacting with them and establishing an empathic relation.
Approaching and inviting them to interact in a light and funny dialogue.
ENTERTAINS AND RELAXES
Pepper’s goal is to put people at their ease before a flight, through a playful and entertaining interaction.
All the basic info regarding a journey: flight procedure, check-ins, schedules are provided by Pepper in english and italian.
KNOWS THE AIRPORT MAP
Pepper helps you find any service within the airport: check-ins, restaurants, bars, newsagent’s, tobacco shops and duty free, taxi service, etc.