• Digital Transformation
  • Experience Design
  • Customer Experience Design
  • Orchestra
  • Physical Digital Integration
  • Service Architecture
  • Smart Banking

The New Digical Bank

Brief and goals

The “going to the bank” experience won’t be the same anymore. The Abu Dhabi Commercial Bank (ADCB), leading bank in the UAE, has created uBank, the first completely digital banking branch in the whole Middle East.

Foster the transition from traditional banking channels to an omnichannel experience: that’s the goal of this innovative project, that takes advantage of technologies such as biometric authentication, digital signature and video assistance through a virtual employee (Virtual Relationship Officer), all within a physical space.

In uBank, ADCB customers will be able to open a bank account, request the debit or credit card in real-time, as well as the chequebook, or request the instant substitution in case of loss.

During the year, two other centres are scheduled to open in exclusive locations in the United Arab Emirates, at Al Wadha Mall in Abu Dhabi and City Walk in Dubai.

A double challenge

Reduce the distances between bank and customers and create a perfect integration between physical space and digital dimension


Thanks to Orchestra, Softec’s proprietary Internet Of Things platform, customers can access a free Wi-Fi connection, receive personalized information in real time and commercial promotions through digital touchpoints.

Discover Orchestra

The revolutionary Customer Experience was designed by Softec, in partnership with Yas Digital Media, our joint venture, based in Abu Dhabi, specialized in Digital Transformation.

Discover YASDM

"We continually look for exclusive concepts that can provide the best quality services and unique experience to our visitors, we are confident that uBank will cater to this with a convenient and modern banking facility at Yas Mall."

Saoud Khoory, General Manager of Yas Mall

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