Reputation

Requirements

• Redefine corporate web presence: the Company’s web presence is completely restructured in terms of method and content, following the priorities indicated by the specific market and the communications context in which the company works. 

• Increase company web visibility: the planning of an optimised platform in terms of content and structure according to SEO (Search Engine Optimization) criteria enables the company’s web presence to record high rankings, with a consequent increase in visibility. 

• IIncrease in brand value: a good reputation enables a company to enjoy a competitive advantage with respect to its competitors thanks to the improved perception that stakeholders have of the company. 

• Monitor web reputation: it is important for Companies to understand how their web reputation evolves so they can channel their communications as a result, managing any eventual damaging content on the web. 

Solution

In order to meet the functional requirements of REPUTATION, Softec’s solution involves:

• Reputation analysis, through an assessment of corporate web reputation, an analysis of the reference market and the subsequent definition of indicators for the evaluation of the project.

• Reputation Web Site, divided into:

  • Corporate profile, developed on the basis of a graphic restyling for greater appeal, from an infostructure aimed at making full use of content and the suitable presentation of the corporate brand.

  • Publishing channel, through which to transmit content of interest for the reference market and stakeholders, identifying functional communications channels.
    

  • Reputation channel, designed to highlight positive company values, following an approach based on dialogue and interaction with customer base. 

• Consultancy and editorial support, in terms of the conception of editorial lines, content production and publication, scouting and web content aggregation.

• roduction of multimedia content, such as photos, videos, video interviews, virtual tours and browser games, useful for transmitting the company’s values in an absorbing way.  

• Social media marketing, for the planning of campaigns on the social media designed to promote project activities, develop interaction with users and develop a useful network of contacts for the company.

• Web marketing, to optimise content and structure, and to support the project through targeted actions (Pay per Click, DEM, etc.).

• Reputation management, to monitor potentially damaging content for the brand and intervene with targeted copywriting or ghostwriting activities.

• Consultancy services, ranging from the involvement of the management and corporate structure, to the creation and training of community staff, the conception of netiquette and editorial lines, and the redefinition  of the necessary corporate processes to support the goals that the Enterprise 2.0 project has set itself.

 Case history

• www.chimet.com

• www.publiacqua.it

• www.solbat.it

   

Reputation Web Site - Corporate Profile

• graphic restyling for greater appeal
• planning infostructure
• suitable presentation of corporate brand

Reputation Web Site – Publishing channel

• definition of themes of interest for the reference market
• definition of themes of interest for stakeholders
• identification of suitable communications channels

Reputation Web Site - Reputation Channel

• emergence of positive company values
• openness to dialogue with customer base
• development of interactive communications tools